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Picture Book · Investing

The bumpy ride: when markets fall

Story pages

A small car driving along a winding country road over rolling green hills
Markets go up and down. Some years are smooth, some are bumpy.
A worried man sitting on a couch at night holding his phone
When prices fall, it's natural to want to sell and make the worry stop.
A man arriving at a bus stop just as the bus pulls away down the street
Selling after a fall turns a paper loss into a real one, and it's hard to know when to get back in.
A family in a sturdy four-wheel drive with seatbelts on
A sensible mix and a cash buffer can make the bumps easier to sit through.
A couple talking calmly over coffee at a cafe table by a window
Before reacting to a scary headline, ask whether your goals or timeframe have actually changed.
A sunrise over green hills after a storm
No one can promise when markets will recover. Past performance is not a reliable indicator of future performance.

The end

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General advice warning. This picture book is general information only. It does not take into account your objectives, financial situation or needs, and it is not personal advice. Rules and thresholds change. Before acting, consider whether it is right for you, read any relevant Product Disclosure Statement and our Financial Services Guide, and seek personal advice. Past performance is not a reliable indicator of future performance.

Information as at 27 October 2026. Sources:

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