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Picture Book · Investing

Don't put all your eggs in one basket

Story pages

A smiling middle-aged couple at a wooden kitchen table in a bright Queenslander home
Meet Jen and Sam. They've saved some money and want it to grow.
A man proudly holding a single wicker basket piled high with eggs
Sam's first idea: put it all into one company he really likes.
A wicker basket of eggs tipping over the edge of a table
But if that one company has a bad year, the whole basket can drop.
The couple calmly placing eggs into five different woven baskets lined up on the table
Diversification means spreading money across different investments, so one poor performer has less impact on the total.
Several woven baskets of eggs placed on a large old world map spread across a table
You can spread across asset types, countries, industries and companies. Managed funds and ETFs can do a lot of this in one holding.
The couple relaxing on a verandah watching gentle rain
Spreading out doesn't remove risk, and it can't stop a whole market falling. It just means you're not relying on one egg.

The end

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General advice warning. This picture book is general information only. It does not take into account your objectives, financial situation or needs, and it is not personal advice. Rules and thresholds change. Before acting, consider whether it is right for you, read any relevant Product Disclosure Statement and our Financial Services Guide, and seek personal advice. Past performance is not a reliable indicator of future performance.

Information as at 27 October 2026. Sources:

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