Financial planning · Edward Street, Brisbane
In your corner. Numbers on the table.
We fight for our clients, and we want you feeling safe about your money. That starts with a level playing field: every number, cost and trade-off shown openly, in plain English.
The first chat is to see if we’re the right fit. It’s not advice yet, and there’s no obligation.
Shay Ram owns FinForce and has been providing financial advice since 2010. Ask him what the job is and he’ll tell you: fight for the people, and make them feel safe.
- Shay Ram, Authorised Representative No. 000412776 of Financial Force Pty Ltd (AFSL 238337)
- Providing financial advice since 2010
- A real office: Level 7, 190 Edward Street, Brisbane City
Talk to Chloe
Not a phone person? Skip the call, text Chloe.
Chloe is our AI receptionist. Ring 07 3262 6585 and she’ll take down what you need and help line up a time with Shay and the team.
Chloe is an AI assistant, not a person, and she doesn’t give advice.Business owner? PRM handles your tax.
Turning over $2M+? See what you could keep.
Business tax returns and year-round guidance go through PRM, a separate business. FinForce looks after you personally. Start with the numbers, shown openly:
What we help with
The bits that move together.
Financial planning
A clear plan for building, protecting and using what you’ve got.
Planning → 02SMSF strategy
Whether an SMSF actually suits you, how it should run, and how it ties in with property, contributions and retirement.
SMSF → 03Insurance
Cover sized around the people, income, debt and business that depend on you.
Planning → 04Retirement
Turning what you’ve built into income you can count on, with a plan B.
Planning → 05Business owners
Your personal plan lined up with the companies, trusts, cash flow and an eventual exit.
Business owners → 06Debt strategy
Working out how borrowing fits the plan, before a licensed credit provider arranges the loan.
Lending →Owner · Financial adviser
Shay Ram
Shay owns FinForce Australia. He has been providing financial advice since 2010 and holds a Bachelor of Commerce from Griffith University and a Diploma of Financial Services (Financial Planning).
Ask him what the job is and he’ll tell you: fight for people and make them feel safe. What he wants to leave behind is a level playing field, through transparency. You see the numbers, the fees and the options, laid out plainly.
Who we suit
People with a few moving parts.
Business owners, directors, professionals, families with a few entities, SMSF trustees, property investors and anyone heading into a big change.
You don’t need to turn up organised. Bring the statements, the questions, the half-finished plans and the stuff you’ve been putting off. We’ll help sort what matters, what connects and what comes next.
How it works
Four steps, one team that owns it.
The full picture
What you own, what you owe, who relies on you and where you want to get to.
The strategy
Which decisions matter, in what order, and the trade-offs.
Getting it done
Advice, paperwork and the other professionals, each with someone responsible.
Keeping it current
Life, laws and businesses change. The plan gets updated on purpose.
- AdviceFinForce, authorised representative of Financial Force Pty Ltd, AFSL 238337.
- CreditArranged through Financial Relationship Management Pty Ltd, Credit Rep 554980 of Money Quest Australia Pty Ltd (ACL 487823). FinForce itself doesn’t provide credit assistance.
- TaxPRM, Professional Relationship Management, a separate business.
- OfficeLevel 7, 190 Edward Street, Brisbane City QLD 4000.
Calculators. Super growth, loan repayments and contribution caps for 2026–27. Handy numbers, still need context.
Try them
Next step
Bring us what you’ve got.
Statements, half-finished plans, the decision you keep putting off. We’ll help sort out what matters.